ROVANIEMI, Finland: Workers at Santa Claus Village, a holiday theme park on the edge of the Arctic Circle, chipped away at a frozen dome, using chisels to put the final touches on an ice restaurant-hotel filled with sculptures of snowmen, penguins and huskies.
The Christmas season is in full swing in Finnish Lapland, where venue operators happily report that visitors have returned in numbers approaching pre-pandemic levels. Tourists from elsewhere in Finland and abroad come to revel in the festive spirit at the sprawling theme park, take a reindeer or husky sleigh ride and, if they’re lucky, glimpse the Northern Lights.
How long the winter fun will last is uncertain as the Omicron coronavirus variant leads to new travel restrictions, test requirements and quarantine measures.
“It is a worry, of course, because no one knows what’s going to happen,” Sanna Karkkainen, CEO of Visit Rovaniemi, the tourism board for the capital of Finnish Lapland. “There’s always the worry that are we going to get cancellations.”
The COVID-19 pandemic and subsequent lockdowns and travel restrictions hit the northern Finnish region’s travel industry hard. Before the pandemic, about 60 per cent of Rovaniemi’s more than half-million annual visitors came from abroad, mostly from elsewhere in Europe and some Asian countries.
According to Visit Rovaniemi, about 11,000 people visited the city last December, an 82 per cent drop from the same month a year earlier. Having survived a wretched 2020, many businesses see this winter as a “turning point”, Karkkainen said.
“They could not suffer another year, another Christmas, without customers, that’s for sure,” she added.
Winter is the busiest tourist season in Finnish Lapland, and Air France and Eurowings recently added new direct flights to Rovaniemi from Paris and Dusseldorf, respectively. Local businesses say that demand was high this month as visitors made their way north, relieved to have gotten away after last year’s lockdowns.
“I think the last week, last few days, have been busier than ever,” Tuomas Palmgren, co-owner of Rovaniemi taxi service Santa Line, said.
Newlyweds Stefanie and Mauro Sammut decided to honeymoon in Finnish Lapland, a complete shift in temperatures from their native Malta. The couple said they feared that the trip might get cancelled right up until they boarded their flight.
“Once the plane took off, we said: ‘Okay, we’re fine,’” laughed Mauro Sammut, as young children slid past the couple on sleighs at Santa Claus Village and families posed for photos next to a temperature gauge that read -14 degrees Celsius.