Back in 2020, Singapore Airlines made a surprise move by introducing amenity kits for Business Class passengers, a perk the carrier had long resisted providing, in favour of offering shared amenities in the lavatories and other items such as slippers and eyeshades on request.
SIA has now announced that it’s switching to a new brand for these kits, with luxury perfume house Le Labo selected as the the partner for the carrier’s latest Business Class amenity kits.
Who is Le Labo?
If you’re not already familiar, Le Labo is a luxury fragrance brand known for its minimalist aesthetic, artisanal approach, and high-quality perfumes.
Founded in 2006 in New York City by Fabrice Penot and Edouard Roschi, Le Labo (French for “The Lab”) emphasises craftsmanship and personalisation, setting it apart from traditional mass-market perfume brands.
Le Labo is a personal favourite of ours, so it’s great to see this new partnership with Singapore Airlines take shape. You can already find its products at two outlets in Singapore – in the Shoppes at Marina Bay Sands and at Ngee Ann City.
Duty Free stores in all four terminals at Changi Airport also stock Le Labo products.
Le Labo has something of a cult following and is popular among those who appreciate unique, high quality fragrances. While the company was acquired by the giant Estée Lauder Group in 2014, we personally think it has still managed to maintain its boutique, artisanal feel.
SIA’s new Le Labo Business Class amenity kits
The amenity kits won’t actually feature any of Le Labo’s signature fragrances, but instead will include travel-sized versions of the following products:
Hand Pomade (20ml)
A creamy hand pomade for even rough hands. Formulated with plant-based ingredients. With a blend of shea butter, coconut oil, and almond oil. Rich texture that softens and moisturises hands.
Face Mist (10ml)
A refreshing spray to hydrate and revitalise during long-haul flights.
Lip Balm (5ml)
A quick and easy lip balm formula. Formulated with plant-based ingredients. With a blend of olive oil and shea butter. Helps soften lips. Smooth and supple results.
This is a similar lineup provided in the current Penhaligon’s amenity its, which feature face mist, hand lotion and lip balm.