J&K: Young entrepreneur sells Kashmiri apples online, introduces new packaging
In the Shopian district of the Indian union territory of Jammu and Kashmir, a young entrepreneur is selling world famous Kashmiri apples online by bringing much-needed reforms in the fruit’s packaging at par with global standards.Adnan Ali Khan, 30, has now emerged as a local hero by setting up a supply chain that ensures fair prices to farmers by helping them sell their products on the internet.Khan, a fourth-generation farmer from his family, completed engineering and MBA and is now doing his PhD on “value addition, planning and marketing of Kashmiri products”.He launched his online venture that delivers Kashmiri apples to the doorstep upon receiving orders online.He is probably the first Kashmiri to sell apples in retail packs on the internet. Adnan made his debut in September when he s...