Despite tariffs, China consumer giants push into the US as domestic market stalls
Shanghai/New York Lured by the promise of richer margins, a wave of Chinese consumer brands is making deeper inroads into American retail to offset sluggish spending at home.
Throughout 2025, companies including Labubu-maker Pop Mart , trinket purveyor Miniso, sportswear giant Anta and fast-fashion label Urban Revivo have announced new U.S. stores or retail expansions, trying to establish a foothold in the world’s richest consumer market despite harsh U.S. tariffs and talk of economic decoupling.
The counterintuitive trend, which started to emerge in 2023 after the COVID pandemic, accelerated this year as lethargic local spending prompted Chinese consumer companies to look abroad, initially in Southeast Asia.
NewYork a litmus test for broader expansion
Urban Revivo, often ...









