Women’s sport ready for take off, says Ruggiero
LONDON: Those looking to invest in sport should bet on women's leagues, with post-pandemic interest presenting new opportunities, says Angela Ruggiero the former International Olympic Committee executive board member and co-founder of the Sports Innovation Lab.
While established men's leagues with their traditional revenue streams have nibbled at industry innovations, the newcomers have embraced technology and anything else that can help them gain a toe hold in a rapidly evolving marketplace.
"I liken women's sports to startups; they're here but their growth is exponential," explained Ruggiero, during Foley Sports and Entertainment Group's "The Comeback; Sports in a Worldwide Pandemic" seminar on Wednesday.
"The market has finally caught up, society in some ways is demanding it and ...