Starbucks China and Sequoia Capital launch technology investment plan
Starbucks is to partner with investment company Sequoia Capital to invest in new technologies which will accelerate the company’s digital innovation in Mainland China. The two companies plan to focus on next-generation food and retail technology companies whose products will help Starbucks grow the coffee and retail industry in China, one of its fastest-growing markets globally. An early focus will be opportunities to embed digital technologies across Starbucks’ retail business, making the most of data-driven analytics, modelling and decision making. “These may entail adopting creative solutions to enhance front- and back-of-house operations, such as the use of machine learning and predictive intelligence tools in managing Starbucks growing retail operations in China, or the optimisation...



