Consumers brace for potential tariff headwinds
The May 2025 Economics Insider explores possible effects of tariffs on consumers and their purchasing power this year
Consumers have been at the forefront of the post-pandemic economic recovery seen in the United States: Since the second quarter of 2020, real consumer spending1 has grown by about 29%, thereby aiding wider economic growth of 23.5% over the same period.2 Yet, as 2025 rolls on, economic indicators suggest that many consumers appear anxious.
A month ago in April, consumer sentiment, as measured by the University of Michigan, fell to its second-lowest level ever.3 Deloitte’s global survey of consumers also shows that spending intentions, especially for discretionary goods, have gone down in recent months.4 So, why has consumer sentiment gone down this...







