The Big Read: COVID-19 threw off homegrown firms’ overseas push. Can they now reap post-pandemic dividends?
Similarly, for halal food firm Pondok Abang, its expansion into Malaysia was halted unceremoniously due to a nationwide lockdown there, which was first imposed in March 2020. The firm, which manufactures halal-certified frozen ready-to-eat dishes, already has a presence there, in the form of a partnership with a Malaysian food manufacturing firm which helps supply pastries to Pondok Abang for sale in Singapore.
With an eye to expanding to both Malaysia and Australia, Pondok Abang’s managing director Hasan Abdul Rahman was planning to turn a factory space, owned by the partner company, into a manufacturing facility. But border closures around that time — which devastated economies around the world — put paid to his plans.
“The factory space belongs to our partner, which we were supposed t...









