It’s a woman’s world: Celebrating inclusivity and empowerment in e-commerce
CELEBRATING WOMEN OF THE YEAR
Despite their diverse backgrounds across Southeast Asia, the Lazada Forward Woman of the Year Award recipients all share several things in common – the grit needed to build a business from scratch, the resourcefulness needed to deal with the unexpected, and the willingness to share their skills with their staff and communities.
For example, take former university physics lecturer Farica Edgina Yosafat. The 36-year-old knew that her e-commerce venture on Lazada – a mother and baby product shop called Berry Baby – had the potential to succeed, but it needed a skilled team to bring it places. Ms Yosafat trained her staff in data analytics, marketing and product listing, empowering them with new skills as well as pushing her business forward. Her experience and ...









