Made in China, for China: Can nationalism help China’s flagging economy?
With China’s growth target of 5 per cent this year deemed ambitious, the programme Insight looks at the factors behind its economic challenges and whether relying on innovation and domestic spending can steer its economy towards recovery.
BEIJING: Living in Beijing, where “allergens are flying around”, 26-year-old Yao Yao is very particular about her cosmetics — they must protect her skin.
She spends about 500 yuan (S$93) a month on make-up and has quite a collection. She has, however, stopped looking for imported brands.
“Maybe in the past, people used big brands … to gain face. But the thinking of young people now is that if we use domestic products, we’ll truly ‘have face,’” she said.
Her words speak to a growing trend among China’s youth: Imported goods are out, Made-in-Ch...