The growing S$19 billion market that’s driving the creator economy
“TikTok democratises the process of content creation as well as the reach that creators have,” said Mr Justin Keh, head of APAC operations, TikTok Creator Marketing Solutions.
CREATING VALUE THROUGH TRUST, AUTHENTICITY AND PARTICIPATION
The demand for creator content has resulted in an ecosystem of brands, agencies, creators and platforms coming together to create ripple effects across the growing digital economy. The global creator market was estimated to be around US$13.8 billion (S$19 billion) in 2021, according to Statista.
As a platform that facilitates the creator economy, TikTok aims to open up new career paths for content creators. One of its strategies focuses on partnering businesses that build networks that can aggregate the power of content creators to help brands engage wit...









